New Fmali

Student-focused housing plus commercial and industrial, within walking distance of two supermarkets and many amenities including public transit and Santa Cruz’s Rail/Trail. This location, steeped in industrial history, seeks to support more innovators in R&D, food services, tech and retail as well as the next generation of Santa Cruz workers in a vibrant residential community that supports environmental principles of smart growth and livable streets.

Modern high-rise building with numerous windows, balconies featuring greenery, and a ground-level glass facade. People are walking and biking on the adjacent street, with a crosswalk and parked cars visible. The scene is set at dusk under a clear sky.
 

Location

Westside Santa Cruz

Scale

120 Units, 1 beds, 2 beds and 3 beds
Resident Amenities, Industrial, and Commercial spaces

Status

SB330 Pre-application

Services

Architecture and Development

Expertise

SB330, Density-Bonus, AB2097, Modular Design

The project includes two new buildings split across a mixed-use main building with three bar-shaped structures and a smaller, wedge- shaped industrial/commercial building.

The proposed new construction provides pedestrian friendly commercial and industrial space on the ground floor corner facing Almar avenue and a new internal multi-use access lane providing pedestrian-friendly passage to both buildings.

A publicly accessible court opens on to the internal lane acts as a spill-out space for the surrounding industrial commercial spaces. Planters and bollards protect and define the pedestrian only access paths in the otherwise curb-less lane.

New Fmali includes both parking garage with electric vehicle charging stations and accessible parking as well as parking for over 400 bicycles.

Aerial view of modern multi-story residential buildings with outdoor landscaping and street access.
new fmali close up entry

The existing building is vacant and currently underutilizes the subject parcel.

Nearly fifty years ago, in the wake of departing manufacturers like Wrigley and Lipton, Ben Zaricor and Louise Veninga helped initiate a new industrial culture here in Santa Cruz. Among the first to establish trade with China, their company, Fmali Herbs, introduced Chinese ginseng to an American market. (Louise authored the ginseng book, in fact.) Their Good Earth teas found an appreciative audience worldwide.

New Fmali will support more jobs than the current facilities ever did, jobs in R&D, food services, tech and retail. And just as importantly, the next generation of Santa Cruz workers and students will have a vibrant residential community that supports environmental principles of smart growth and livable streets.